Survey Reveals How Many Of Us Are Sharing Our Netflix Password
If you share your Netflix log-in info with other people, you are definitely not alone. A new survey from Leichtman Research Group found that one-third of participants admitted to sharing their Netflix password with someone else.
The survey asked 4,400 people with 64% of respondents saying that they only use their Netflix accounts in their own households.
With around 74 million subscribers, Netflix is streamed by almost 70% of U.S. households. Currently, the company spends $18 million annually just on programming.
However, according to Deadline, password-sharing has cost the company billions in revenue. Billions which the company says, they need to “invest in great new TV and films for our members.” Netflix announced earlier this month that it was testing out monthly fees for password-sharing.
The users most likely to share passwords are, of course, us. That is, millennials and Gen Z. The study showed that 34% of adults ages 18-34 have at least one streaming service fully paid for by someone else. This is compared to 14% of adults 35 and older.
Do you share your Netflix password? Do you think it is unfair to charge for password-sharing?