Recently, a video by Halsey came across my FYP on TikTok. Soon after I saw it, it went viral. In the video, the “Bad at Love” artist explained why they were frustrated with not being able to release a song unless it went “viral” on TikTok.
BlackAmerica Web says other artists like FKA Twigs, Charlie XCX, Florence, Ed Sheeran and Adele have also shared their frustrations. In an interview with Apple Music, Adele said she had had enough of TikTok being the decider of hits.
While some fans agree, others say the music industry is to blame. See below for some of the fan tweets about it along with the social media posts from artists.
Charli XCX, Florence, Halsey, and Ed Sheeran all used TikTok to share their discontent with TikTok’s influence. FKA Twigs also took to TikTok, but I couldn’t find her original video so it must have been deleted. I could only find the screenshot of it posted by @alluregaga2 on Twitter. FKA Twigs said, “its true all record labels ask for are tiktoks and i got told off today for not making enough effort”.
I could definitely see how artists would feel tired of having to constantly boost their new music on TikTok. But, on the other hand, it definitely helps artists that are new up and coming. This video streaming platform gives them more of a shot to make it big. We saw it happen with Em Beihold, The Walters, Nicky Youre, and many others. And, if you know how to work TikTok like Lil Nas X is doing, then maybe you’d also have more than one song on Top 40 off of your next album.
What do you think? Is TikTok ruining the music business?