It’s official: Today says Taco Bell is going high-tech. The fast-food chain is opening a giant new two-story location this week in Brooklyn Park, Minnesota. It’s called “Taco Bell Defy” and it honestly could be straight out of “The Jetsons.”
When you roll up to the drive-thru, you’ll find yourself face-to-face with video technology to take your order rather than an employee with a headset.
Then, when your order is ready, you’ll grab the food in one of four pick-up lanes with “food elevators”. If you’ve never heard of a food elevator, picture the vacuum tube at bank drive-thrus, but for your Mexican pizza.
Taco Bell’s President Mike Grams said, “Taco Bell Defy is an incredible innovation for our brand, and one that’s meeting our consumer in a really unique way. For decades we’ve been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two-minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future.”
One lane is dedicated to the normal customer drive-thru experience. Meanwhile, the others are designated for delivery drivers and online orders from the Taco Bell app.
The fast-food restaurant’s execs say the system aims to keep your wait time down to two minutes or less.
Do you think this is going to be the future of food service? What’s next? Robotic burger flippers?