PepsiCo Launches A Sparkling Water Beverage Called Soulboost™
Another sparkling water option is about to hit the grocery shelves. We can all thank PepsiCo for a new sparkling water beverage called Soulboost. This is drink features a splash of real juice and functional ingredients in every sip. Its two varieties, Lift and Ease, offer four delicious flavors and just 10 to 20 calories per 12 oz can.
Soulboost launches with two varieties: Lift with Panax ginseng to help support mental stamina and Ease with L-theanine to help support relaxation.
“With consumers today increasingly looking for convenient ways to support mental stamina and relaxation in their daily routines or find alternatives to alcoholic beverages—and the pandemic having increased people’s overall interest in wellness products—we knew it was time to introduce a game-changing product,” said Emily Silver, Vice President, Innovation & Capabilities at PepsiCo Beverages North America.
Soulboost further establishes PepsiCo as a leader in the enhanced water market, expected to reach $11.3 billion by 2027.1 It is a key addition to PepsiCo’s functional beverage portfolio, following the 2020 launch of Driftwell, a functional still water beverage aimed at combating stress and supporting relaxation.
You can see more on this drink here.
