Mattel Is Selling A Super Bowl Barbie But There’s A Catch
Super Bowl Barbie is here!
Barbie dolls have been popular since the 1950s and have remained a cultural icon for over six decades. Especially with Barbie taking over the big screen this past summer. Ruth Handler, the co-founder of Mattel, created Barbie as a way to provide girls with a doll that could inspire them to imagine themselves in different careers. The first Barbie doll was unveiled at the American International Toy Fair in 1959. Since then, Barbie has evolved to become more diverse and inclusive by introducing dolls with different skin tones, body shapes, and careers.
In 2021, Mattel released a Super Bowl Barbie doll to commemorate the 55th anniversary of the Super Bowl. The Super Bowl Barbie doll is dressed in a Super Bowl uniform. And she comes with a football, helmet, and trophy. The doll celebrates women in sports and encourages girls to participate in sports and pursue their dreams. The Super Bowl Barbie doll has received widespread acclaim and has become a popular collector’s item.
Overall, Barbie dolls have a rich history and continue to inspire young girls to dream big and pursue their passions. The release of the Super Bowl Barbie doll is just one example of how Mattel is committed to promoting gender equality and empowering women and girls around the world.
This year, Mattel is launching a unique Super Bowl 58-themed Barbie collection, featuring dolls representing the Kansas City Chiefs and the San Francisco 49ers. These collectible Barbies, retailing at $30, are outfitted in team jerseys, complete with fan accessories like a foam finger and a Super Bowl cap. This Barbie aims to capture the growing intersection between football fans and pop culture enthusiasts. Notably seen in the crossover fanbase of Taylor Swift and Travis Kelce.
There’s a catch!
Mattel is taking pre-orders now through February 25th, but only the dolls sporting the winning team will be produced.