Americans Believe Only 37% Of Content On Social Media Is Real
Most of us know not to believe everything on social media, but according to SWNS Digital and a new survey reveals that Americans only think about a third (37%) of the content they see on social media is “real,” or doesn’t involve edits, filters or Photoshop. Between AI and “deep fake” videos, 74% of respondents say they can’t tell what’s fake and what’s real.
The poll of 2-thousand U.S. adults split evenly between baby boomers, Gen X, millennials and Gen Z finds:
- Americans are cautious of both targeted ads (14%) and influencer content (18%), and about half (52%) question the legitimacy of either one equally.
- And it’s not just on social media, 41% have trouble determining if something they’re looking to buy is “real” or a “dupe” online and 36% have the same trouble when shopping in person.
- People spend an average of 15 minutes deciding if something is a “real” designer item or a knockoff “dupe.”
- Respondents were asked to determine whether specific things were “real” or a “dupe” or “fake” and 35% said GMO vegetables are real, while 42% said cryptocurrency is real.
- On the flip side, 41% dubbed lab-grown diamonds fake, 52% said plastic surgery is fake and 40% called Chatbots and AI fake.
- A quarter of both Gen Z and baby boomers say photos that have been enhanced with color or details are dupes, more than any other generations polled.
- A third (33%) of respondents say they only own real items, 36% own both real and dupes, while 7% say they only own dupes.
- More than two-thirds (71%) think it will become harder to determine what’s real and what’s not over the next 10 years.
Speaking on fake. Did you see what one single mom fell for on her dating app.
LauRen Merola Strager is a former NFL & NBA cheerleader turned radio host. LauRen is a former Miss Pennsylvania USA and is a proud wife and mother of two. She is the owner and chief editor for her fashion and lifestyle Blog “All Of The F-Words” and is a champion for the Autism community. You can read all about LauRen’s thoughts on motherhood, pageant life, and everyday life through her online content.
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