Over Half Of Millennials And Gen Z Prefer Sending Traditional Holiday Cards Over Digital Ones
Thinking about sending out a holiday card this year? Many people send holiday cards to their friends, family, acquaintances, and even business colleagues.
Sending Christmas cards is a longstanding tradition that is still widely practiced today. The custom began in the mid-1800s in England, when the first Christmas card was produced by Sir Henry Cole. The card was designed by John Callcott Horsley and featured a cheerful family enjoying their holiday meal.
Since then, the tradition has spread worldwide. Christmas cards are a way for people to stay in touch with family and friends during the holiday season. They are often decorated with festive images and heartfelt messages of love and good wishes.
Some think that this”trend” is for the older generations but hold the phone right there. The younger generations just might surprise you!
According to NY Post, Millennials and Gen Z didn’t kill the traditional holiday cards. That’s right, a new study shows that the younger gens still prefer traditional holiday cards over ones that are digital. Shutterfly via OnePoll spoke to 2,000 US adults that were evenly split by generation.
The study found:
- 2 in 3 prefer physical cards over digital ones
- 62% of millennials prefer traditional cards
- 59% of Gen Zers do as well
- 51% of millennials said having a theme on holiday cards is an absolute must
- 49% of Gen Zers said the same
- 38% of millennials said they’d be upset to get the same generic card as someone else
Another thing the survey found? It takes the average millennial about 27 minutes to choose a holiday card and about 42 minutes to pick out a gift that’s perfect. “The holidays can be a stressful time and we know people still want to be thoughtful and gift something that feels one-of-a-kind,” Vice President of Merchandising at Shutterfly, Jessica Lesesky, says. “For unique personalized gifts, people need options that fit into their budget and busy holiday schedule to allow them to express their care and thoughtfulness to those who make the holidays special.”
That’s not the only tradition loved by generations! Gingerbread houses are another family event loved by all! So don’t miss out on the Grove Park Inns annual tradition this December in Asheville too!