Shoe That “Looks Like Yeezys” Made Using Defective Sex Toys
Would you wear a shoe that looks like Yeezys but is made from defective sex toys? You now can according to the New York Post
Streetwear label Rose in Good Faith and sex toy manufacturer Doc Johnson have partnered to launch a new line of shoes made from defective sex toys. The Plastic Soul shoes have about 15% sex toy and 85% non-bleach EVA in their makeup, a foam that’s difficult to recycle.
The shoes were introduced in white last month and weren’t a sold-out-in-seconds phenom online or in several retail stores around the world. Next up is a black version.
Looking a lot like Merrell's popular Hydro Moc or Yeezy's Foam Runners, Plastic Soul is about 15% sex toy.https://t.co/CsXOPUWcSL
— WLNS Newsroom (@WLNS) August 22, 2022
Chad Braverman, the COO for Doc Johnson, the company behind the shoes says that 28% of the sales “are going to women.” He says “We’re hitting an interesting narrative. I think there’s a deeper connection.”
“Personally, I love shoes. So it was a cool product. It’s a really interesting way to get Doc Johnson on board with something that I would never ever do,” Braverman said.
Braverman isn’t sending a lot of sex toys to landfills. They are able to reuse some of the base material from his manufacturing rejects. He was happy to figure out what to do with the rest. He said he took on the shoe collaboration not as a garden variety publicity stunt but to promote sex positivity through fashion and innovation.
