Big Changes Coming to M&M’s
M&M’s iconic characters — six different colored “lentils,” each with their own personality — have gotten a modern makeover. Mars calls it a “more dynamic, progressive world.” The redesign is focused on creating a sense of belonging and community. As well as spotlighting the character’s “personalities, rather than their gender.”
The most notable changes include the green M&M’s redesign. It will exchange the white heeled go-go boots she was given in 1997 for “cool, laid-back sneakers to reflect her effortless confidence.” Mars had received criticism for the green M&M’s sexy characterization. The green M&M will also be “better represented to reflect confidence and empowerment, as a strong female, and known for much more than her boots.”
The green M&M and the brown M&M will also have a more friendly relationship. Showcasing a “force supporting women.” The two characters’ will have them “together throwing shine and not shade,” the company said. The two characters have sometimes been at odds in advertisements. They have also been seen as friends — or more than friends in others, like this viral tweet from 2015 showing the two holding hands on a beach.
It’s rare Ms. Brown and I get to spend time together without some colorful characters barging in. – Ms. Green pic.twitter.com/hnoktsAgAW
— M&M’S (@mmschocolate) June 28, 2015
Link: CBS News
