Nike Maternity Ad Spotlights Breastfeeding And Pregnant Athletes
What is an athlete? That’s what a new Nike ad sets out to define and it features pregnant and breastfeeding athletes to do it. “Can you be an athlete? You, pregnant? You, a mother? That depends,” the “Toughest Athletes” ad begins.
The commercial for Nike’s maternity line goes on to break down what the term means with shots of moms in various stages of pregnancy and postpartum, including Serena Williams and daughter, Olympia, and U.S. Women’s National Team soccer player Alex Morgan. “Motherhood looks different for everyone,” the caption explains. “But no matter what you do or how you do it, you are the toughest athlete.”
The powerful video posted to Nike Women’s Instagram page shows women using their bodies to do incredible and impressive things, some while carrying a baby and some not long after. It shows women pushing themselves, listening to their bodies and being athletes and it’s promoting empowerment and acceptance, along with the Nike maternity line. Some people in the comments seem pretty into it, too, as one user writes, “Got all the feels. We are amazing!”
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