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WASHINGTON, DC - JANUARY 20: Sen. Bernie Sanders (I-VT) stands attends the inauguration of U.S. President-elect Joe Biden on the West Front of the U.S. Capitol on January 20, 2021 in Washington, DC. During today's inauguration ceremony Joe Biden becomes the 46th president of the United States. (Photo by Alex Wong/Getty Images)

The Bernie Sanders rocking mittens at president Joe Biden’s inauguration meme is still getting massive amounts of shares and likes but it’s already a dead meme. All memes have a hidden expiration date. Here’s how to know when one is on the way out so you can save yourself the embarrassment of looking out of touch.

  • Most memes aren’t meant to escape the internet. A good mark of death for a meme is when your mom is using it in your family group text. When a meme starts popping up outside of your social feeds, that’s never a good sign. If it starts cropping up on cable news or printed out at work, it’s probably well beyond dead. Now, remember that Bernie’s meme is already reached cable news, so it’s definitely done.
  • The Average Lifespan of A Meme Is Four Months. Joe Veix from The Outline has found memes live for about four months on average. And this is “according to extremely scientific data” and the website includes charts and graphs so it must be legit. Just like everything else from the internet.

In conclusion, there’s no set rule to when a meme’s star will fade, but much like a hit song, the more it’s overplayed, or overused, the faster it will lose its appeal.

Source: LifeHacker