The Most Popular Costco Alcohol Buys Across The U.S.
With the 4th of July around the corner celebrations are set to happen across the US and no doubt a lot of those parties will have alcohol at them, possibly…

Treats for Independence Day holiday on July 4. Homemade alcoholic cocktails, punch in traditional colors – red, blue, white. With ice. On the home kitchen table. Copy space close view
Rimma_Bondarenko/Getty Images PlusWith the 4th of July around the corner celebrations are set to happen across the US and no doubt a lot of those parties will have alcohol at them, possibly Costco Alcohol.
Anytime you're having a party you try to get as much as you can in bulk. When you need a 30-pack of toilet paper or the biggest bottle of olive oil you’ve ever seen, Costco is the place to find it. But beyond the bulk, they’ve got alcohol, and lots of it. Costco sells top-shelf brands, as well as their in-house Kirkland Signature brand of spirits and wine, and it’s tough to find better prices.
According to Food and Wine, a new report reveals the most popular Costco alcohol buys at stores across the country.
- The research from Test Casino analyzes Google Trends data in the U.S. from 2019 to 2024 on 50 popular alcohols found at Costco.
- It names the top alcohol sold at the retailer in each state and finds some interesting patterns in the purchases.
According to the findings:
- States that prefer a whiskey drink include Alabama, Arkansas, Colorado, Massachusetts, Connecticut, Indiana, and Nebraska.
- Specifically, Alabama likes Crown Royal Canadian Whiskey, while Connecticut, Indiana and Nebraska buy Johnnie Walker Black Label Scotch Whiskey.
- Vodka is the most popular booze in Arizona, California, Missouri, New Jersey and Wisconsin.
- Gin is the bottle of choice in Delaware, Idaho, South Dakota, and Utah, and their top brand is Kirkland Signature London Dry Gin, while Minnesota, Tennessee and Virginia go for Tanqueray Dry Gin and Henrick’s Gin is the favorite in Oklahoma, Oregon and Pennsylvania.
- Georgia and Illinois like Captain Morgan Spiced Rum, while Florida and West Virginia go for Kirkland Signature Tequila Reposado.
- Wine is the favorite in Alaska, Hawaii, Iowa, Kentucky, Maryland, Montana, New Hampshire, North Carolina, North Dakota, and Wyoming.
- To see which brands of wine are most popular and the full list of each state’s top Costco alcohol purchases,click here.

Ranking The 4 Best Hard Seltzers
Since Memorial Day I have been fortunate enough to attend a wedding, beachside barbeques, and neighborhood get-togethers. Though food options varied, I did notice hard seltzers were a common beverage. There were multiple brands, so I decided to rank the ones that I tried.
Bon & Viv Spiked Seltzer can be credited as the first official can to hit the shelves in 2013. Or you can go back to Zima as being a pioneer in this carbonated alcohol space. Nowadays, it seems like every brand has their own variation of spiked seltzer. With limited creativity in terms of flavor options (most people would prefer a simple pineapple flavor to a green apple, cherry, celery mashup any time), now certain beverage companies are swapping out the vodka mix for tequila. Furthermore, funny commercials and vibrant cans allow different marketing angles on seemingly similar drinks.
Speaking of marketing, a thinner can is often associated with containing a lower-calorie drink. A CNN op-ed speculates that most hard seltzers are displayed in these taller, skinny cans to distinguish themselves in a crowded liquor store.
My Methodology
In creating this ranking of the best hard seltzers, there were certain criteria that I considered to be most important. Taste is a broad category. It was imperative here that the drink was smooth, did not contain a syrupy aftertaste and actually tasked like the flavor it suggests. Then, I looked at the overall "nutrition" facts. Finally, I'd ask myself a question: "Would I drink another one, or would I buy a case of this repeatedly?"
It's important to note that I disqualified top beer brands. While I applaud their efforts for the attempt at entering the hip space, I have yet to find one where their best product was not actually their beer. Lastly, I am not a big fruit juice person. Nor do I typically like citrus mixed with alcohol. In this case, however, there are four hard seltzers where I find the fruit flavor enjoyable. My top choice here is now a brand that I do keep stocked in my cooler.
#4 Truly
What I liked most about Truly is that they are accessible. Many festivals, concerts and sporting events carry Truly. So there is consistency. They seem to stay in their lane and always deliver on their flavors the distribute at mass-events, as opposed to trying to reinvent their options. There are 100 calories in a Truly and it's 5% alcohol by volume. Selected flavor: Wild Berry.
#3 Wild Basin
This is my favorite can of the bunch, but looks aren't everything. Wild Basin certainly knows who they are visually, as their logo perfectly encapsulates the outdoor and chill vibe of hard seltzer. What holds them back is that they are not always easy to find in New England. Various liquor stores carry them, but not a ton of restaurants do. There are 100 calories in a Truly and it's 5% alcohol by volume. Selected flavor: Lime Coconut (there's good reason why this is part of their "paradise" mix pack.
#2 White Claw
This is my hard seltzer OG. Fun fact: when I google "White Claw" a sponsored Truly option is the first result to pop up. I love a little friendly seltzer competition. In full disclosure, I am a surfer and White Claw has done a tremendous job inserting their brand into that community. Their tagline of "those who bring the wave," has worked well. They say they are "inspired by the power, purity and potential of ocean waves," and so am I. This is a simple explanation that centers around the fact that when I drink a White Claw I always enjoy it. There are 100 calories in a Truly and it's 5% alcohol by volume. Selected flavor: Black Cherry.
#1 High Noon
There's no complicated answer here. It has the best taste, is refreshing, and the brand I select when given the option. I like how you feel like carbonation base as opposed to fruit flavor completely taking over. That's when I get suspicious of artificial additives. High Noon seems to have mastered the recipe of a natural fruit juice percentage to alcohol. Their new tequila seltzers are consistently enjoyable as well. There's a slight dip in alcohol volume at 4.5%, but it too has 100 calories. Selected flavor: Watermelon.