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According to a new study, there are zero health benefits to eating a gluten-free diet for most people. It’s also way expensive to follow the needless trend. The American gluten-free-products market was valued at $2.7-billion in 2018, according to a 2019 report by Research and Markets. On Instagram, the #glutenfree hashtag has nearly 28 million posts.

Best-selling books call out grains as “silent killers” and promise that nixing them is “your path back to health.” But for the vast majority of people, the diet is just expensive BS. Gluten-free foods cost up to 139% more than mass-market wheat-based products, researchers say.

The study published in this month’s Gastroenterology journal by researchers at the University of Sheffield in England found that eating gluten-containing flour is safe for healthy people. So stop tripping on the gluten!