Lovin’ Life Music Fest Brings Post Malone, Stevie Nicks and MORE to Charlotte!
UPDATE: Lovin’ Life Music Fest has added more special guests to the lineup. Guess who else will be there? They have added Dominic Fike, Jessie Murph, Young the Giant, Mt. Joy, David Kushner, Dashboard Confessional, The Struts, DaBaby, Maggie Rogers, The Chainsmokers, Quinn XCII, and Petey Pablo coming to Charlotte for the festival! The lineup is getting crazier and crazier and it’s going to be a GREAT show!
It was announced last week that Lovin’ Life Music Fest, a three-day music festival, is launching in Charlotte, North Carolina for the first time. It will be in uptown Charlotte May 3-5, 2024. Today, the headliners were announced.
The three-day music festival, a first for Charlotte, will be bringing 40+ artists to three stages that span over multiple generations and genres. Their headliners prove that. The headliners they announced were Post Malone, Stevie Nicks, and Noah Kahan. More artists will continue to be announced in the coming weeks and months.
“After producing events all over the East Coast, we’ve dreamt of bringing a major music festival to Charlotte, and the Lovin’ Life Music Fest is our passion project,” said Bob Durkin, Co-Founder and Partner of Southern Entertainment in a press release. “We’re thrilled to support the ongoing effort to make our hometown of Charlotte a Music City in such a big way.”
According to the press release, Southern Entertainment, a national entertainment and production company based in Charlotte, N.C. is responsible for acclaimed music festivals across multiple states, including the sold-out Carolina Country Music Fest in Myrtle Beach. SC and the Barefoot Country Music Fest in Wildwood, NJ. The company has been a driving force behind Charlotte’s vibrant cultural scene for more than 25 years. With a rich history of managing venues, fostering entertainment districts, and supporting the production of major events like the Democratic National Convention, the NBA All Star Game, and NCAA tournaments, Southern Entertainment has made an indelible mark on Charlotte’s entertainment landscape.
With key partners such as the City of Charlotte, Mecklenburg County, Charlotte Regional Visitors Authority, Charlotte Center City Partners, and the Hospitality & Tourism Alliance, the festival anticipates drawing an estimated 90,000 attendees over three days, with a projected economic impact of more than $30 million in its inaugural year, according to the event’s press release.
“Charlotte’s ready for its own signature event,” said Rob Pedlow in the press release, Co-Founder and Partner at Southern Entertainment. “Lovin’ Life will be our very own Charlotte-flavored Lollapalooza, a new economic engine for the Queen City creating jobs, supporting area nonprofits and drawing music enthusiasts from across the Carolinas and beyond.”
Early Bird Tickets go on sale December 14 at 8 a.m. EST, available exclusively at www.llmfclt.com