Our 9th annual Secret Santa radio-o-thon to benefit Levine Children’s Hospital is just around the corner! The holidays are a season of giving, and while many people took financial hits this year due to the pandemic, that doesn’t seem to be affecting donations. In fact, if anything it’s driving people to give more.
A new Classy survey finds:
- 24% of Americans say the pandemic has motived them to give more to charity this year than last year.
- 33% say they definitely or probably will give more to non-profits this year as compared to last.
- When it comes to where they are giving their money, health causes topped disaster relief for the first time ever.
- In addition, 42% of Americans either have donated or plan to donate to social justice causes this year.
- 58% said this was the first year they ever donated to a social justice cause.
- This year’s onslaught of virtual charity events apparently worked for a lot of people.
- 30% of people say they supported or participated in a virtual charity event this year.
- 60% of those who participated donated and/or raised more in their virtual environment than they have in past in-person events.
On another positive note:
- Giving Tuesday, which is December 1st, is getting more recognition.
- 54% of Americans say they are familiar with or have heard of Giving Tuesday.
- That’s the highest number since Classy’s surveys began in 2018.