After nearly 60 years, the Coca-Cola Company is saying so long to its first-ever diet soda. Tab hit the market way back in 1963 and the zero-calorie soft drink was originally marketed to women. Those old school pink cans were a hit and built up a big fan base in the ‘70s and ‘80s and even though some folks may not have known it was still being sold, the soda maintained a small, but devoted cult following ever since.
“We’re forever grateful to Tab for paving the way for the diets and lights category and to the legion of Tab lovers who have embraced the brand for nearly six decades,” explains Kerri Kopp, the group director for Diet Coke at Coca-Cola North America. “If not for Tab, we wouldn’t have Diet Coke or Coke Zero Sugar.”
So if you’re a fan of the diet drink, stock up now because Tab will be retiring by December 31st. And it’s not the only product the brand is ditching, they’re also phasing out Coca-Cola Life, Diet Coke Feisty Cherry, Odwalla and Zico Coconut Water in an effort to streamline production and focus on bestsellers. RIP, Tab.