Toy’s R Us is Back! But You’re Really Just Buying From Target
(Photo by Justin Sullivan/Getty Images)
Toys “R” Us is coming back… Sort of! The toy retailer, which closed last year, has reopened its website. But when customers are ready to check out, they’ll be redirected to what was once a competitor’s store: Target.com. Target is helping the retailer maintain its brand — even though it’s essentially defunct.
For those who still miss the experience of picking out the latest Lego set in a brick-and-mortar store, later this fall, Toys ‘R’ Us will open two “experiential” stores in Houston, Texas, and near my old hometown of Paramus, NJ. Those, too, will be run by Target, and if toys aren’t in the store, customers will be directed to order online at Target.com.
Steve Maney’s radio career has taken him all over the US, from interning with Howard Stern to working with Elvis Duran, this radio veteran now calls Charlotte and Kiss 95.1 home. He is Kiss’ staple entertainment guy writing about his thoughts on local news and funny topics like the name of the male Karen. It’s so much to know, but Maney will deep dive into any topic to get you a great piece to read.
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