I don’t have to tell you about this popular summer beverage, you probably just got done drinking one. The hard seltzer has become even more popular this summer than last. Of course there are many other brands out there competing but White Claw and Truly seem to be the most popular. According to SVP, Sanjiv Gajiwala they are working hard to keep up with the demand.
I myself am not a huge fan of the drinks, which is crazy because I am a fan of club soda so I am not sure how much is being drank when it’s fall and winter and I am not hanging by the pool. White Claw has seen a rise in July and and raked in about 327 million dollars.