Taking the stage at the GRAMMY Awards isn’t just an incredible honor, it also comes with one of the best gift bags in the business. A $36K Grammy swag bag to be precise!
For the 25th year in a row, the presenters and performers at Music’s Biggest Night received a gift bag courtesy of marketing company Distinctive Assets filled with things ranging from wine to headphones.
Award show swag bags are the ultimate cherry on top of a glitzy, star-studded event. These bags are given to celebrities and VIPs attending the event as a token of appreciation for their participation. Swag bags are filled with a variety of products ranging from skincare, makeup, clothing, gadgets, and even vacations. The value of these bags can range from a couple of hundred to thousands of dollars.
The tradition of award show swag bags started in the 1990s and has only become more extravagant over the years. Nevertheless, swag bags remain a fun and exciting part of award shows. It provides a glimpse into the lavish lifestyles of the rich and famous.
According to CNBC and Distinctive Assets founder Lash Fary, 145 lucky people took home this year’s GRAMMY bag, valued at $36-thousand. So what was in that large duffel bag that recipients received during rehearsals for the show? These are a few of the nearly 60 items inside.
What’s in the bag?
Lets start small, the least expensive items are a case of Poppi soda, valued at $8.99, and socks from Pair of Thieves valued at $12.99.
Then we bump up to a $299 sleep consultation with a “renowned sleep expert and neuroscientist” from Wesper.