Chip and Joanna Gaines long-anticipated television network officially has a home. In 2020, the duo will take over Discovery’s DIY Network, which reaches a whopping 52 million households.
The announcement came Wednesday revealing that the Gaines’ network will be devoted to “community, home, garden, food, wellness, entrepreneurialism and design,” People Magazine reports.
“We’re thrilled to officially announce a media joint venture with Discovery,” Magnolia spokesperson John Marsicano told People via statement. “Our goal for this multi-platform media company is to deliver a unique, inspiring and family-friendly content experience rooted in honesty and authenticity — the kind of programming that helps bring people together. We believe Discovery is the perfect partner for this joint venture and we are excited for what lies ahead!”
Chip and Joanna, who made their television debut in 2013 with the wildly popular HGTV series Fixer Upper, will serve as Chief Creative Officers. Current HGTV President Allison Page will serve as the network’s president.
“Chip and Joanna Gaines have become trusted, household names since the debut of Fixer Upper and through this joint venture, Discovery is proud to extend our relationship with them,” David Zaslav, CEO of Discovery, said. “They’ve got authenticity and relatability, that special something that is so difficult in our business to find. People love them, their taste, their businesses — they’ve built an ecosystem that aligns perfectly with our vision at Discovery for fueling people’s passions.”