We know Ariana Grande for her magnificent singing voice. Still, ever since the launch of her makeup company, r.e.m. beauty, the singer-songwriter has tapped into being a beauty mogul as well. Grande, celebrating her 30th birthday on June 26, has sported her iconic winged eyeliner for years. Fans far and wide have coveted her sharp wing, which is made more prominent with her softer makeup application. Grande launched r.e.m. beauty in 2021, and it has since made its way into popular cosmetics stores, Ulta Beauty and Sephora, across the country.

According to the brand’s website, Ariana’s vision for r.e.m. “means so much to me to be able to create a product line for absolutely everybody and anybody who wants to wear it and feel incredible. Makeup is so personal and to have the opportunity to help people feel even more beautiful than they already are in their own skin, and also to just provide tools that support and encourage people in their creativity and self-expression is a gift that I’ll never take for granted.”

Tapping into the perfume industry, Grande has released 13 fragrances and is the most-searched celebrity fragrance. With r.e.m. beauty, Grande released the brand’s first-ever fragrance duo: Mod Vanilla and Mod Blush. Though it isn’t available on r.e.m.’s site, the perfume set can be found online on Ulta’s website.

Just added to the cruelty-free brand, new shades of the “thank u, next” plumping lip gloss line were announced this week. In an adorable throwback video inspired by the 2000s teased on TikTok, the Wicked actress is seen talking on a Sidekick 2 phone with herself.

Take a look below at Ariana’s 5 coolest TikTok beauty tutorials that we think everyone should try at least once. Who wouldn’t want to look as beautiful as Ariana Grande?

• Thick Wing and Overlined Lips

  @arianagrande

  @r.e.m. beauty 🤭 ♡

  ♬ original sound - arianagrande

  Blonde and with bangs, Ariana shows us in this short clip how her beauty style has changed. She draws on a thicker wing than the thinner one she has donned for ages. In addition to the wing, the singer also wears her lip liner outside of her natural line, giving the illusion of fuller lips. She looks stunning!

• Concealer

  @arianagrande

  what are your favorite / must have @r.e.m.beauty products so far? ♡ these are some of mine 🌀🌀🌀🌀

  ♬ Hear Me Out - Frou Frou

  In this TikTok, Ari says she uses her Sweetener Concealer for “pretty much everything:” her base, contour, and concealer. We love when a product has versatility and can provide full coverage in the areas that need a little more love.

• Three-Step Eye Challege

  @arianagrande

  we cannot wait to see what you create for our @r.e.m.beauty 3-step eye challenge #launchyourlook 🧚🏼‍♂️ !!!!

  ♬ ari x flightcrew countdown - r.e.m. beauty

  In this short tutorial, Grande highlights two shades from her eyeshadow palette to give a soft, natural look. She brings the drama up a level when she applies a metallic sheen over her eyes, and finally completes the look with her signature liner.

• Signature Eyeliner Technique

  @arianagrande

  performing my “signature eyeliner technique” with @r.e.m. beauty for @selfridgesbeauty. please “duet” me asap.

  ♬ original sound - arianagrande

  In this two-minute-long video, Ariana shows fans how she applies her signature cat-eye. “I don’t know if it’s a good technique, I didn’t promise that, but I said I’d do it, ” she says in her best “cheeky British” accent. Upon first swipe, she nails a perfectly sharp wing. When it comes to the next eye, however, it’s a completely different “vibe,” she jokes.

• Skin Prep

  @arianagrande

  more from @r.e.m.beauty “soon”…. :) 🍵🍵🍵🫧🫧🫧🫧🫶🏻🫶🏻🫶🏻

  ♬ original sound - arianagrande

  To get flawless-looking skin like Ariana, she takes us step-by-step through how to use the products she uses to achieve it. Starting with undereye balm for those “who have dark circles under your eyes that make you look exactly how you feel inside.”This is definitely a skincare essential when starting your day.

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