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Get to Know America’s Growing Breakfast Chains

Author Anne Erickson
Getty Images / bhofack2

If you’re a breakfast fan, like I am, then you might want to get to know some of America’s growing breakfast chains. It’s an interesting time in the food chain world, as some restaurant chains are thriving and expanding while others are shrinking. You probably haven’t heard of too many of these spots yet, but you will, because they are expanding like crazy. I’m always happy to get a new breakfast spot in town, so I say, bring it on.

America’s Growing Breakfast Chains

Before we get to growing breakfast chains, it’s worth looking at some breakfast chains that are shrinking, according to experts. Sadly, Cracker Barrel is on target to close four locations this year, according to Forbes.com. The southern-country-themed restaurant chain will close its doors at two locations in California, as well as one in Oregon and one in South Carolina. Another popular breakfast spot that’s closing locations this year is Denny’s. For me, that was always the place to go in college after being out for the night. Last year, Denny’s closed 57 locations. This year, Denny’s predicts 10 to 20 net unit closures in 2024, according to Restaurant Dive. Denny’s seems like such a staple of American breakfast food, that I really hate to see it close.

Now, onto America’s growing breakfast chains. According to the experts at EatThis.com, one of the fastest-growing breakfast chains in America right now is a place called First Watch. I’ve definitely never heard of it. According to the outlet, First Watch first opened in 1983 and currently has more than 530 restaurants in 29 states. Chief financial officer Mel Hope recently announced that the chain will open between 51 and 57 new restaurants in 2024. Of those new restaurants, 43 to 47 will be company-owned, and nine to 11 locations will be franchise operations. What’s extra cool is that First Watch plans to enter some markets for the this time this year: Las Vegas and New England.

Another one of America’s growing breakfast chains is Another Broken Egg Cafe. I’ve heard of this spot, because it has such a great name, so I had to remember it. Another Broken Egg Cafe plans to open 13 new restaurants in the coming years, which will help it expand into Florida, Kansas, North Carolina and Texas. Most recently, Another Broken Egg Cafe announced that it will open three locations in Loudoun County, Virginia, as well as some surrounding counties in the northern part of the state. Find more of America’s quickly growing breakfast chains via EatThis.com.

Anne Erickson started her radio career shortly after graduating from Michigan State University and has worked on-air in Detroit, Flint, Toledo, Lansing and beyond. As someone who absolutely loves rock, metal and alt music, she instantly fell in love with radio and hasn’t looked back. When she’s not working, Anne makes her own music with her band, Upon Wings, and she also loves cheering on her favorite Detroit and Michigan sports teams, especially Lions and MSU football. Anne is also an award-winning journalist, and her byline has run in a variety of national publications. You can also hear her weekends on WRIF.

4 Fast-Food Restaurants Flavorful Plant-Based Picks

  • Taco Bell

    According to Taco Bell, most of their products are vegan. They say to order any item “fresco style”, which replaces mayo-based sauces, cheeses, and reduced-fat sour cream with freshly prepared diced tomatoes. Then, substitute the protein with black beans, refried beans, or potato bites. In June, the chain announced that they’re testing a new Vegan Crunchwrap which is meatless and dairy-free. If all goes well, you can soon see that on menus too.

  • Dunkin’

    For a restaurant known for its coffee, you may be surprised by the vegan options. Dunkin offers more than 20 vegan menu items, according to their site. Dunkin’ features avocado toast and a selection of non-dairy milk alternatives such as oat, almond, and coconut milk to accompany your coffee. In addition to avocado toast, vegans can enjoy other choices like avocado and roasted tomato toast, a bacon avocado tomato sandwich minus the bacon, various bagels including plain, cinnamon raisin, everything, and sesame without cream cheese, an English muffin, and hash browns.

  • Chipotle

    For those seeking plant-based options, Chipotle has consistently offered a reliable meal comprising rice, beans, fajita veggies, salsa, and guacamole. The year 2013 saw a transformative addition to Chipotle’s menu with the introduction of vegan sofritas. This was a game-changing choice; it features flavorful spicy braised tofu. As confirmed by the restaurant chain, their sofritas option has been given the seal of approval for both vegans and vegetarians alike.

  • Burger King

    Burger King offers the Impossible Burger patty, which is widely available across their fast-food outlets nationwide. The Impossible Whopper, just like the classic version, features an Impossible patty crafted from plant-based ingredients. Both Burger King and Impossible Foods representatives informed INSIDER that, upon request, the Impossible Whopper can be prepared separately to ensure it is not cooked on the same surface used for meat products. Additionally, Burger King has begun testing Impossible chicken nuggets.

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Author Anne Erickson
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