10 Most Popular TikTok Diet Trends In The United States

March is National Nutrition Month, and in anticipation, the most popular TikTok diet trends in the US have been revealed. The data was compiled and analyzed by food sensitivity specialist YorkTest. They researched the most viewed diet-related hashtags on TikTok, to come up with a list of the most popular trends in 2022.

Leading the way was keto the low-carb, high-fat diet. It's so popular that it has over ten billion views and not just that, it's almost double the number of views than any other diet or eating lifestyle. They found that an average of 550,000 Americans search for ‘keto diet’ each month on Google. The demand for keto-focused recipes is extremely high.

This comes at a time when anti-diet culture is gaining momentum and while things like intuitive eating and holistic health did make this list they have substantially fewer views than other trends.

Source YorkTest

Hashtags: Keto, KetoDiet, KetoRecipes

Views: 10.3 Billion

Hashtags: CalorieDeficit, CalorieCounting, LowCalorie

Views: 5.6 Billion

Hashtags: LowCarb, LowCarbRecipes, LowCarbSnack

Views: 4.5 billion

Hashtags: VeganRecipes, VeganDiet, VeganFood

Views: 3.6 Billion

Hashtags: VegetarianDiet, Vegetarian, VegetarianRecipe

Views: 2.3 Billion

Hashtags: GlutenFree, GlutenFreelife

Views: 1.6 Billion

Hashtags: NonRestrictiveEating, IntuitiveEating, IntuitiveEatingJourney

Views: 899.5 Million

Hashtags: HolisticHealth, HolisticHealthTips, HolisticRecipe

Views: 688.2 Million

Hashtags: IntermittentFasting, IntermittentFastingResults, FastingMode

Views: 611.7 Million

Hashtags: DairyFree, DairyFreeLife, DairyFreeRecipes

Views: 399.5 Million