Hendrick Motorsports and Atrium Health Partner on 35,000-Square-Foot Athletic Center

Atrium Health joined forces with Hendrick Motorsports. The deal brings naming rights to a 35,000-square-foot athletic center on the team's campus in Concord, North Carolina. The Atrium Health Motorsports Athletic Center opens this month.

The pact makes the healthcare provider both a brand partner and long-term wellness provider for the 15-time NASCAR Cup Series champions. Atrium Health clinicians will staff the site, supporting more than 50 pit crew athletes alongside Charlotte-area employees.

Inside, you'll find a high-performance gym stocked with training equipment. Locker rooms line the halls. There's a team operations center built for race-day competition, plus a nutrition area and athletic meeting rooms with film capabilities. Dedicated spaces handle physical therapy, hydrotherapy, and recovery needs. The building houses a sports science research area and a closed-loop pit stop practice circuit that can accommodate two teams running drills at once.

"People are the foundation of our organization, and supporting their health and performance is essential to our success," said Rick Hendrick in a release. "Our new partnership with Atrium Health brings best-in-class clinical and performance resources directly to our campus. There's no facility like this in the world of auto racing. It's a game changer."

Atrium Health runs the region's largest sports medicine outreach program. U.S. News & World Report ranks it nationally for orthopedic care. The organization supports more than 20 professional and collegiate teams, plus over 100 high schools across North Carolina and South Carolina.

"Partnering with Hendrick Motorsports is a defining opportunity to deliver world‑class, innovative medical care to one of the highest‑performance cultures in NASCAR," said Gene A. Woods, CEO of Advocate Health, in a statement. "With Atrium Health's nationally recognized clinicians embedded on the Hendrick campus, this partnership will help keep their record‑setting athletes fully on the throttle and give every team member faster, more seamless access to care — on and off the track."

Jeff Gordon, vice chairman of the racing organization, praised how the new setup lets coaches and staff work side by side with clinicians. "The demands of NASCAR are different from any other sport – the schedule is relentless, the margins are extremely tight, and performance is about preparation as much as it is execution," Gordon said in a statement, per Hendrick MotorSports.

Starting with the 2026 NASCAR season, branding will appear on driver fire suits, crew apparel, athletic training gear, and track equipment across all teams. The healthcare organization has backed NASCAR through initiatives like the NASCAR Day Giveathon. It provides sports medicine coverage at events such as the Coca-Cola 600 at Charlotte Motor Speedway.