Chipotle’s Back In Beauty With ‘Burrito-Proof’ Lip Gloss

Chipotle is embracing National Avocado Day (July 31) by teaming up with the cosmetics brand Wonderskin. The restaurant announced a lip stain called “Lipotle.”

The “burrito-proof” Lipotle includes a green, foil-inspired masque that is peeled to reveal to nude rose lip stain and will be available in the U.S., U.K. and Canada via Wonderskin’s online channels starting July 30.

According to the news release, the partnership with Wonderskin was inspired by the popularity on social media of mukbangs, live-streamed videos where creators consume food while interacting with their audience, and the need for smudge-proof makeup, explained Stephanie Perdue, Chipotle’s vice president of brand marketing. The team-up is Wonderskin’s first brand collaboration in its four-year history.

“This partnership is a perfect blend of two trailblazing brands, both passionate about delivering top-notch, sought-after products as well as building loyal and robust communities. By merging Chipotle’s bold, flavorful essence with Wonderskin’s revolutionary beauty technology, we’re creating a one-of-a-kind experience and product that will captivate and delight our customers like never before,” said Marina Kalenchyts, Wonderskin’s brand director, in the press release.

To apply the "Lipotle" Lip Stain Masque, simply use it like lip gloss, allowing the green, foil-inspired masque to set for 30 seconds for a softer color or 60 seconds for a bolder color. Next, spray the Wonder Blading Activator onto the masque to seal in the pigments, ensuring they do not fade or smudge for up to 10 hours of mess-free enjoyment. After the masque is set, peel it off to reveal the gorgeous nude rose color of "Lipotle." With your perfect pout, you can then savor a burrito or taco order from Chipotle.

The "Lipotle" Wonder Blading Lip Stain Kit retails for $29 USD (free shipping), $40 CAD (plus $5.99 shipping) and £28 (plus £3.99 shipping). Free shipping is available in the U.S. only.

In 2021, Chipotle teamed up with E.l.f cosmetics. The collaboration featured four limited editions: an eyeshadow palette, lip gloss, a face sponge set, and a makeup bag. Each product was inspired by the chain’s burrito ingredients.

Outside of the Lipotle launch, Chipotle will mark National Avocado Day with a free topping or side of guacamole on July 31 with promo code AVO2024 on the Chipotle app or website. Other promotions the chain has done in the past for National Avocado Day included experiments with Threads and a cryptocurrency-inspired stock market simulation game. 

Check out more information about their promotions and products here.