Flo Rida was seen bumping several of his hits in court last week. “Low,” “Right Round,” and “Good Feeling,” played and the rapper was seen bopping his head to the tracks. Flo Rida, born Tramar Lacel Dillard, and his company Strong Arm Productions sued Celsius for alleged breach of contract, and unpaid compensation over an endorsement deal signed with the artist in 2014 and renewed in 2016, Law & Crime Network reports. The rapper was awarded $82.6 million in damages. The original complaint was filed in 2021.
The original complaint stated: “Flo Rida maintained a successful endorsement partnership with Celsius which was highly effective in opening new doors for Celsius and its products.”
It added: “As a music industry superstar and international icon with millions of digital followers, Flo Rida played an instrumental role as the worldwide brand ambassador and launched a new era for Celsius brand development, growth, and expansion.”
Flo Rida served as a brand ambassador for Celsius and used his music to promote the product and sometimes featured Celsius projects in his music videos, Stereogum reports. The rapper worked for the energy drink company 2014 to 2018 according to a civil complaint per The Associated Press.
“I would do my part in promoting this product worldwide and making sure I planted the correct seed for it to be successful. And I expected them to do their part, which didn’t happen,” the rapper testified per MiamiNewTimes.
“Flo Rida played an instrumental role in launching a new era for the company’s brand development, growth, and expansion, introducing Celsius to millions around the world,” the complaint said.
“Basically, I helped birth this company, and all we was looking for was some trustworthy people who acted as if they were family,” Dillard told AP. “And then when it comes down to the success of today, they just forgot about me.”
According to the lawsuit, Celsius agreed per Music Business Worldwide: (1) To issue additional shares as bonus compensation once the Company achieved a specified dollar amount in ‘…gross cumulative Co-branded revenues in any twelve-month period during the Term…’ And (2) to issue another additional number of shares as incentive compensation once the Company sold a specified total of units of Co-branded Product through its channels of distribution following the execution of this Agreement …”
The lawsuit added: “Although both benchmarks were achieved, Celsius failed to notify Plaintiffs or issue the additional shares of company stock in breach of the 2014 Agreement.”
Additionally, Celsius “agreed to pay a royalty per case sold of Celsius domestic ready-to-drink Sparkling Orange and a royalty per box of domestically sold powdered sticks”, but that the company “failed to pay all royalties owed.”
Before the verdict was read Wednesday, Flo Rida spoke to reporters about what a win would mean for him. “It’s about my passion,” the rapper said of the case on Tuesday (Jan. 17) per Law & Crime Network. “It’s about my team. It’s about my dedication. It’s about something that I started years ago and just to see it come full-fledged like this–I hate for it to be this way.”
We have a feeling that Flo Rida will continue to blast his music after his huge win. Take a look at the video below:
And of course a little "Low", "Right Round" and "Good Feeling" played in court.— Cathy Russon (@cathyrusson) January 11, 2023
(I'll admit, I'm not mad about the change of pace of this trial vs. me tweeting about murder.)#FloRidavCelsius @official_flo pic.twitter.com/jRAXJir0kV