Instagram Responds to Kim Kardashian, Kylie Jenner Criticism ‘Stop Trying to Be TikTok’
The head of Instagram is speaking out regarding criticism from users and celebrities alike of its recent efforts to push more videos and recommended content.
In a reel posted to the platform by CEO Adam Moressi on Tuesday (July 26), he confirmed the platform is still committed to supporting photos on the app, though they will be “shifting more and more to videos over time.”
“I need to be honest — I do believe that more and more of Instagram is going to become video over time,” he said in the clip. “We see this even if we change nothing. We see this even if you just look at the chronological feed.”
Mosseri’s comments come the day after both Kim Kardashian (326 million followers) and Kylie Jenner (361 million followers) shared a viral post on Instagram asking the platform to “stop trying to be TikTok” as its rival app continues to gain popularity, the Wall Street Journal reported.
The post, created by Instagram user Illumitati, says “Make Instagram Instagram again” in bold letters, adding in parentheses underneath, “Stop trying to be TikTok I just want to see cute photos of my friends. Sincerely, everyone.”
Kardashian, 41, shared the post to her Instagram Story, writing beneath it, “PRETTY PLEASE,” while Jenner, 24, added, “PLEASEEEEEEE” to her Instagram Story.
In the Instagram CEO’s video, he acknowledged the concerns voiced by Instagram users and said Instagram has been “experimenting with a lot of different changes” aimed at improving the user experience. “Now, I want to be clear: we’re going to continue to support photos,” he said. “It’s part of our heritage, you know, I love photos and I know a lot of you out there love photos too.”
But promoting videos is still among the platform’s priorities since that is what users are posting more of and consuming. Mosseri said Instagram will continue to “lean into” the shift toward video content, though much of the app will “stay the same.”
There are ways users can avoid Instagram’s recent changes, like getting rid of recommended posts. You can “x” out of the recommended post at the top right-hand corner of a post and snooze all recommendations for up to a month.
Mosseri claims in his video that the reason for the recommended posts is to help their creators to have their content reach more people as a more ‘effective’ and ‘important’ approach.”