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Gwyneth Paltrow’s lifestyle brand GOOP is known for selling some outrageous items, but their latest offering really does take the cake.

According to New York Post, the company recently announced what they called the Diapér, described as a “disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties.” It also was reportedly “Infused with a scent of jasmine and bergamot for a revitalized baby.”

According to the listing, a 12-pack of these designer poop catchers was going to go on sale on their site for $120, but it turns out they don’t actually exist. A spokesperson for the company later revealed they were a stunt aimed at starting “a conversation on how much diapers cost.”

“The Diapér is a fake product meant to shine a light on a real problem,” Gwyneth eventually shared in a promotional video, adding, “It was designed to piss us off because if treating diapers like a luxury makes you mad, so should taxing them like a luxury.”

And while considering the items, GOOP has sold in the past, the $120 diaper may not have been that crazy, which is why the whole thing got mixed reaction on social media.

“I checked the date to see if it was leftover from April fools. Over the top, even for Goop,” one person shared.

Source: New York Post

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