It’s NBA All-Star Weekend this week and Hennessy, the Official Spirit of the NBA, WNBA and G League, is inviting consumers to take part in the 2022 NBA All-Star Weekend festivities through its immersive Digital House of Moves. House of Movies is a first-of-its-kind digital experience that is the latest embodiment of Hennessy’s Make Moves That Start Movements Campaign. This will allow fans across the globe to experience the he 2022 NBA All-Star Weekend from wherever they are.
“After releasing our Hennessy 8 NFTs earlier this year, we knew Hennessy had to stay engaged with our digital community,” said Jasmin Allen, Senior Vice President, Hennessy US. “Pivoting from an in-person activation in Cleveland to an immersive digital experience will allow us to continue connecting with our consumers in new, innovative ways.”
Honoring Hennessy’s longstanding commitment to music, the arts, culture, and community, the Digital House of Moves will be broken up into three carefully curated floors, each hosting unique immersive experiences:
● Main Floor: Features a state-of-the-art hologram performance of Gunna’s latest single, pushin P, marking his first holographic performance featuring music from his latest album DS4EVER – which went #1 on the Billboard Top 200 albums charts upon release.
● Lower Level: Showcases digital art installations by featured artists such as Victor Solomon, star of Hennessy’s Make Moves That Start Movements campaign and designer of the new Kia Kobe Bryant All-Star MVP Trophy. Additional collaborating artists across both the fine and cultural art worlds include contemporary artist Felipe Pantone, basketball documentarist Kevin Couliau and streetwear icon Daömey.
● Top Level: Hosts a virtual bar, where consumers can see cocktail creations and find recipes for Hennessy’s NBA-themed cocktails to make and enjoy during NBA All-Star Weekend events.
Visitors to Hennessy’s Digital House of Moves can also win exclusive prizes, including an autographed Russell Westbrook jersey.
Experience the 2022 NBA All-Star Weekend festivities from the comfort of their own home by visiting www.HennessyHouseofMoves.com.