The MRL Morning Show

Weekdays 6:00AM-10:00AM

A lot of folks will be getting together Sunday to watch the Super Bowl, and for many, the highlight of the day won’t be the Big Game, it will be the snacks!

  • The fifth-annual Frito-Lay Snack Index reveals the truth about Americans and their Super Bowl snacking.
  • 94% of adults say snacks have the ability to create enjoyable moments.
  • When it comes to snack preferences, 79% of Gen Z and 83% of Millennials prefer spicy snacks.
  • But traditional flavors are still popular with 62% of Baby Boomers and 46% of Gen X.
  • Only 32% of Gen Z and 30% of Millennials like traditional snack flavors.
  • 52% of consumers say potato chips are one of their top three snacks.
  • 71% plan to have potato chips at their Super Bowl party.
  • And who needs bowls, with 49% planning to eat their chips right out of the bag.
  • When buying snacks for their Super Bowl party, 91% of people look for snacks that are their tried-and-true favorites.

When it comes to fans in this year’s Super Bowl team cities…

  • While 54% of LA fans prefer spicy snacks, only 46% of Cincinnati fans like their snacks hot.
  • Rams fans prefer to pair their snacks with guacamole (71%) and salsa (62%), while Bengals fans prefer salsa (55%) and buffalo chicken dip (51%).

Source: Frito Lay