After a few years of hiatus, the Cheerwine Festival is back! Cheerwine, North Carolina’s own iconic soft drink, and its hometown of Salisbury, N.C., will host what has become one of the most popular festivals in the Carolinas again this year. The event will take place on Saturday, May 21, from noon to 10 p.m.

The event will feature live entertainment from local, regional, and national musical acts; delicious Cheerwine-inspired food, drinks, and crafts from Carolinian vendors; kid-friendly activities; and plenty of ice-cold effervescent Cheerwine.

“We first hosted the Cheerwine Festival in 2017 for our 100th anniversary, and now it’s become an annual event to celebrate our tremendous fans and the City of Salisbury, and pay homage to the unique tastes, sights and sounds rooted in the Carolinas,” says Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “We’re excited to welcome back our passionate fans who travel from across the South to celebrate with us against the backdrop of beautiful, historic downtown Salisbury.”

Anyone who is interested in becoming a vendor for food, beverages, and crafts can get info at: Applications are due by February 18th to be part of this year’s family-friendly festivities.

Look for more details including the full musical lineup to be released in the coming weeks. The impact of the Cheerwine Festival, since its inception in 2017 has been over $1.5 million on the Salisbury, NC economy.

For more information on the festival, please visit Fans can also find details as they are announced by searching the hashtag #CheerwineFest on social media.

Gallery: Cheerwine Festival