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BEIJING - JANUARY 27: A shopper chooses granny smith apples at the newly-opened Tesco supermarket on January 27, 2007 in Beijing, China. The UK giant opened its first own-brand supermarket in Beijing after investing in 46 stores across China under the name of its Chinese partner, Le Gou, which translates as "Happy Shopping". Tesco's new store in Beijing is competing with other international chains that are well established in China, such as Wal-Mart and Carrefour. (Photo by Andrew Wong/Getty Images)

Supermarket chain Hy-Vee [[ high-vee ]] is filming a new dating show inside its stores.

Des Moines Register says the Iowa-based company will set up couples on blind dates and they’ll have to shop for groceries in the store and cook a meal together.

Hy-Vee says “Love At First Bite” will start filming in February and the show will air on its Helpful Smiles TV network. Hy-Vee says most of the contestants on the first season are from Iowa.