The coronavirus pandemic most likely forever changed the food industry. Restaurant visits declined 26% in 2020, and the fast-food industry was no exception. Many changes were made such as a renewed emphasis on drive-thru service, new menu items, and tactics to tap into existing customer loyalty to pull in sales. Many of these new menu items were part of the Fast Food Wars that started over chicken sandwiches. The fast-food wars now have a winner. But who is it and how was it decided?
Data scientists at TOP Data analyzed GPS tracking data of millions of fast food restaurant visits across the country. They took into account the 20 largest fast-food chains from Jan 2021 to April 2021. And good news, despite a lack of employees, fast-food restaurants are well on their way to recovery. Visits are up 33.06% Nationwide since the beginning of 2021.
But the answer you’re dying to know. What fast food runs supreme? The data shows that America is eating more burgers than any other fast food during the pandemic.
- 54.4% increase in visits to Burger Chains in 2021.
- 32.1% increase in visits to Mexican Food Chains in 2021.
- 29.5% increase in visits to Fried Chicken Chains in 2021.
- 16.2% increase in visits to Pizza Restaurant Chains in 2021.
Do you think the fast-food wars winner is burger chains? What’s your go-to fast food restaurant?
View the full study here