Dark Horizons says Netflix announced it will change how it rates shows on the platform. In its third-quarter letter to shareholders, Netflix explained they will move away from its “view” metric, which counts a user account that views a program for as little as two minutes as a “view.”
Now, Netflix will report total hours viewed within 28 days of release. They stated “engagement, as measured by hours viewed, is a slightly better indicator of the overall success of our titles and member satisfaction. It also matches how outside services measure TV viewing and gives proper credit to rewatching.”
Now shareholders will get more updates on hours viewed on a regular basis, according to the streaming company. Netflix reported, using the old metric, Squid Game racked up 142 million views over its first 28 days of release. Bloomberg reported that Squid Game drew 1.4 billion hours watched in its first 23 days. This broke the previous record held by Bridgerton which amassed 625 million hours of viewing time.
How many hours a week do you watch streaming services? What do you think of Squid Game so far?
Source: Dark Horizons
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