Tinder isn’t usually associated with marriage, but the dating app is hoping to change that with a new program. They’ve launched a new feature called “Plus One” to help users find dates for upcoming weddings or be a wedding date for someone looking for their plus one.
It sounds like something you’d find in a rom-com, but it’s now a real option for users. Developed with wedding planning site WeddingWire, “Plus One” can be found in the Explore section, where members can add their profile to a group of people on the search for wedding dates. According to Tinder, the new feature reflects the “plus one etiquette” at weddings, since the traditional rule of only bringing a date if you’re in a committed relationship doesn’t work with modern dating habits. These days, people are more likely to be encouraged to bring a date, even if they’re not seriously dating them.
After a year and a half of postponed nuptials because of COVID, this fall and next spring are expected to be extremely busy for weddings. A WeddingWire survey reveals venues expect a 20% increase in weddings in 2021 and 2022 and that 35% of Gen Zers are more likely to go to a wedding if they can bring a guest. “We know many of our members are looking for a Plus One for their next wedding,” explains Kyle Miller, VP of Product Innovation at Tinder, “and we’re excited to now give them a way to do exactly that on Tinder.”
Source: PC Mag