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Victoria’s Secret Launches Mastectomy Bra For Breast Cancer Awareness Month

My mother-in-laws cancer battle started with breast cancer so it has always been a battle close to my heart, so this makes me smile. October is Breast Cancer Awareness Month…

PITTSBURGH, PA – OCTOBER 01: A pink 25-foot ribbon scupture made up of Aerie bras is on display outside of Heinz Field as part of Breast Cancer Awareness Month in conjunction with the Pittsburgh Steelers prior to the game against the Baltimore Ravens on October 1, 2015 in Pittsburgh, Pennsylvania. (Photo by Jared Wickerham/Getty Images)

Jared Wickerham / Stringer

My mother-in-laws cancer battle started with breast cancer so it has always been a battle close to my heart, so this makes me smile.

October is Breast Cancer Awareness Month and Victoria’s Secret is kicking off some new initiatives for the cause. According to ABC News, VS is debuting their first bra made for women who undergo mastectomies in their fight against breast cancer. The lingerie line is also teaming up with fashion designer Stella McCartney for a PSA on the importance of early detection for breast cancer.

The Body by Victoria Mastectomy Bra features a wire-free design made with soft micro fabric and lace and a pocket inside the inner lining to fit a prosthetic. Throughout October and while supplies last, this bra will be available for an introductory price of $10 and 100% of sales are going to the Victoria’s Secret Global Fund for Women’s Cancers to support breast cancer research.

The company is also collaborating with McCartney for a public service announcement to highlight the risks of breast cancer and the importance of early detection. It includes #CheckYourself reminder and a guide from The Stella Cares Foundation on how to do a breast self-exam effectively. Victoria’s Secret also pledges to invest $5-million a year in cancer research, including racial and gender inequities and finding new ways to improve cancer outcomes for all women.

Source: ABC News

LauRen Merola Strager is a former NFL & NBA cheerleader turned radio host. LauRen is a former Miss Pennsylvania USA and is a proud wife and mother of two. She is the owner and chief editor for her fashion and lifestyle Blog “All Of The F-Words” and is a champion for the Autism community. You can read all about LauRen’s thoughts on motherhood, pageant life, and everyday life through her online content.