Primary Menu

The MRL Morning Show

Weekdays 6:00AM-10:00AM

The NFL season kicked off last night, and while it’s bound to be an exciting one for football fans, it will apparently also be a costly one.

A new LendingTree survey finds:

  • 67% of Americans will spend money on at least one item for the football season.
  • The most popular thing people will spend money on is food and drink for game watching parties (26%), followed by:
    • Food and drink outside the home (22%)
    • Streaming service or cable TV to watch the games (22%))
    • Merchandise (20%)
    • Single-game tickets (17%)
    • Sports betting (10%)
    • Fantasy football (10%)
    • Season tickets (10%)

As for how much people expect to spend this football season:

  • 22% say they’ll spend at least $1,000.
  • More men than women will spend this amount (25% vs. 19%)
  • Gen Z (27%) and Millennials (26%) are more likely to spend $1,000 or more as compared to older generations.
  • 25% of people think it’s extremely or somewhat likely they’ll go into debt spending money on football.

And after not getting to see a game in person last year due to COVID, many people plan to splurge this year.

    • 14% of people say they plan to splurge and attend a live game this year.
    • 10% will splurge on merchandise.
    • 9% will splurge on special seats
    • 9% plan to splurge and travel to a game
  • Overall, 20% of football fans do plan on attending a game in their city this season.
  • 13% plan to go to a game in another city.
  • 6% plan to travel to another state for a game.

Source: LendingTree