I never thought I would see the day that any platform would be competing, and even beating YouTube, but it seems that day has come.
Consumers in the UK and the US are now viewing Tik Tok videos, per user, more than YouTube.
Now before you go counting YouTube out, it still wins in some regards; TikTok is viewed on average more than YouTube, but YouTube is still the leader in overall time spent.
TikTok is also ranked as the most-downloaded app worldwide since 2020. So as much as you want to hate on Tik Tok (trust me, I was a huge hater before quarantine), this app is not going anywhere!
I think personally, I still spend more time on YouTube per day. But Tik Tok definitely has a way of sucking you in and keeping you hooked for hours. The thing I love most about Tik Tok are the everyday hacks and recipes coming straight from other peoples homes that you get to then try yourself. YouTube has those kinds of videos too, but you’ll spend a lot more time looking for them on YouTube.
Which app is your favorite?