Get a stake and have some garlic nearby, because Ed Sheeran is taking no prisoners in his new music video for “Bad Habits.”
Donning a glittery smokey eye, black claws and fangs, Sheeran shows us a side of him that we’ve never seen before — and it’s kind of hot. Sitting at a hair salon in a head-to-toe hot pink suit, he glides through the night when the beat drops and joins his fellow bloodsuckers.
The best part may very well be when Sheeran and his vamp crew set out for the night and he stops a car from crashing into him, ejecting an inflatable dummy that looks exactly like him.
Lyrics include: “Every time you come around you know I can’t say no/ Every time the sun goes down I let you take control/ I can feel the paradise before my world implodes/ and tonight had something wonderful.” This is very different from Sheeran’s usual acoustic-bearing love song making, which he does revert back to at the end of the video.
Taylor Swift reposted a photo of Ed Sheeran from the music video on her Instagram Story writing, “It’s Ed and it’s glitter so it’s a yes from me.” She also took to Twitter at the same time, saying, “I legitimately cannot get it out of my head! And this VIDEO!! Stream/Buy/Support/bop to it uncontrollably all summer.”
Watch the music video for “Bad Habits” below:
Fans had mixed reviews about Ed Sheeran’s new sound on Twitter:
it will be blasting at the work place every friday and the yt moms will do their little two step shuffle— k a I e b ♡s A 🌈 (@94RAINxBERRY) June 25, 2021
"The floor is making bad songs"— sedrick 🧛🏻♂️ BAD HABITS (@nielsedrick_) June 25, 2021
Ed Sheeran: pic.twitter.com/kbM59mcYzA
Honestly, I don't like any of your songs released after the 2017 masterpiece "Divide".... You're trying too hard to create something different...I miss the old Ed Sheeran 💙— Neelim Kumar Barman (@BarmanNeelim) June 25, 2021
this looks like the AliExpress version of blinded by the lights pic.twitter.com/W6vnD3ivTU— ℳuymalfatal (de muy mala ostia🥰✨) (@Giese15) June 25, 2021
Can we just stop pretending Ed Sheeran makes bad music? Hating someone just because they are successful is not a good look tbh. He's a great songwriter and knows how to combine great, catchy production with smart lyrics. Give it a rest.— jo 🧣 (@my_old_scarf) June 25, 2021
There’s nothing wrong with testing different production styles— Tsuki (@GRYHOUND1994) June 25, 2021
Man went from singing love songs to cosplaying the joker. U really down bad this year?— NumberoftheBeast (@Murderdarkness6) June 25, 2021