Victoria’s Secret is retiring its Angels. It’s true the Victoria Secret’s Angels are no more. It was announced by the lingerie company late Wednesday that the company would go in a different direction because the Angels were not “culturally relevant.” Now the company will have VS Collective faces to promote the brand individually.
The faces so far are Megan Rapinoe, Priyanka Chopra, Adut Akech, Valentina Sampaio, Eileen Gu, and more. With the new collective, the company will be directing efforts to new causes in hopes to change the direction and brand after seeing declining sales.
I for one will be sad to see the angels go. The Victoria’s Secret Fashion Show was always such a fun night to watch with friends.
Read the full press release here
Victoria's Secret is getting rid of its Angels and wings. The company has hired new representatives — including soccer star Megan Rapinoe and actress Priyanka Chopra Jonas — as it tries to conduct one of the most extreme brand turnarounds in recent memory. https://t.co/tdP4s3cCNM— The New York Times (@nytimes) June 16, 2021