Generic view of a Spalding NBA basketball dropping into the hoop during the FIBA European Basketball Championship on 25 June 1989 at the Dom Sportova in Zagreb, Yugoslavia. (Photo by Gray Mortimore/Getty Images) *** Local Caption ***

Viewed by all around the world, the NBA is packed with some of the sport’s most recognizable and iconic athletes. While their contracts may be eye-watering, how do their social media profiles match up?

Exploring each player’s Instagram activity, a new report by has managed to uncover the top 20 performers. Attributing a score to each of their number of followers, engagement rate, and the media valuation of the worth of each post, reveals basketball’s biggest social earners.

A new report has revealed which of our favorite NBA stars are balling most off the court. Taking the crown is the king of the court, Lebron James, who could be charging upwards of $342,790 per Instagram post. Steph Curry, Russell Westbrook, and Kyrie Irving sit high up on the list, all making over $50,000 per post. I wish I had that kind of clout.

Here is the top 20 NBA Instagram rich list:

Rank Player (Top 20) Followers Cost Per Post
1 Lebron James

(Los Angeles Lakers)

85,660,232 $342,640
2 Steph Curry

(Golden State Warriors)

34,144,886 $136,579
3 Russell Westbrook

(Washington Wizards)

16,485,319 $65,941
4 Kyrie Irving

(Brooklyn Nets)

14,638,627 $58,554
5 Kevin Durant

(Brooklyn Nets)

11,892,606 $47,570
6 James Harden

(Brooklyn Nets)

11,509,836 $46,039
7 Chris Paul

(Phoenix Suns)

10,194,555 $40,778
8 Lonzo Ball

(New Orleans Pelicans)

9,723,515 $38,894
9 Giannis Antetokounmpo

(Milwaukee Bucks)

8,959,045 $35,836
10 Damian Lillard

(Portland Trail Blazers)

8,912,609 $35,650
11 Paul George

(Los Angeles Clippers)

8,907,862 $35,631
12 Klay Thompson

(Golden State Warriors)

8,876,072 $35,504
13 Carmelo Anthony

(Portland Trail Blazers)

7,439,862 $29,759
14 Anthony Davis

(Los Angeles Lakers)

6,891,164 $27,565
15 Lamelo Ball

(Charlotte Hornets)

6,818,178 $27,273
16 Jimmy Butler

(Miami Heat)

6,133,991 $24,536
17 Luka Doncic

(Dallas Maverick)

5,715,319 $22,861
18 Ben Simmons

(Philadelphia 76ers)

5,496,920 $21,988
19 J.R. Smith 5,282,456 $21,130
20 Kyle Kuzma

(Los Angeles Lakers)

5,144,282 $20,577


Alexis Zarycki is your average girl with the hopes of leaving an everlasting impact on the world. Follow her on Instagram @official_lexpaige