Viewed by all around the world, the NBA is packed with some of the sport’s most recognizable and iconic athletes. While their contracts may be eye-watering, how do their social media profiles match up?
Exploring each player’s Instagram activity, a new report by Bookies.com has managed to uncover the top 20 performers. Attributing a score to each of their number of followers, engagement rate, and the media valuation of the worth of each post, Bookies.com reveals basketball’s biggest social earners.
A new report has revealed which of our favorite NBA stars are balling most off the court. Taking the crown is the king of the court, Lebron James, who could be charging upwards of $342,790 per Instagram post. Steph Curry, Russell Westbrook, and Kyrie Irving sit high up on the list, all making over $50,000 per post. I wish I had that kind of clout.
Here is the top 20 NBA Instagram rich list:
| Rank | Player (Top 20) | Followers | Cost Per Post |
| 1 | Lebron James
(Los Angeles Lakers) |
85,660,232 | $342,640 |
| 2 | Steph Curry
(Golden State Warriors) |
34,144,886 | $136,579 |
| 3 | Russell Westbrook
(Washington Wizards) |
16,485,319 | $65,941 |
| 4 | Kyrie Irving
(Brooklyn Nets) |
14,638,627 | $58,554 |
| 5 | Kevin Durant
(Brooklyn Nets) |
11,892,606 | $47,570 |
| 6 | James Harden
(Brooklyn Nets) |
11,509,836 | $46,039 |
| 7 | Chris Paul
(Phoenix Suns) |
10,194,555 | $40,778 |
| 8 | Lonzo Ball
(New Orleans Pelicans) |
9,723,515 | $38,894 |
| 9 | Giannis Antetokounmpo
(Milwaukee Bucks) |
8,959,045 | $35,836 |
| 10 | Damian Lillard
(Portland Trail Blazers) |
8,912,609 | $35,650 |
| 11 | Paul George
(Los Angeles Clippers) |
8,907,862 | $35,631 |
| 12 | Klay Thompson
(Golden State Warriors) |
8,876,072 | $35,504 |
| 13 | Carmelo Anthony
(Portland Trail Blazers) |
7,439,862 | $29,759 |
| 14 | Anthony Davis
(Los Angeles Lakers) |
6,891,164 | $27,565 |
| 15 | Lamelo Ball
(Charlotte Hornets) |
6,818,178 | $27,273 |
| 16 | Jimmy Butler
(Miami Heat) |
6,133,991 | $24,536 |
| 17 | Luka Doncic
(Dallas Maverick) |
5,715,319 | $22,861 |
| 18 | Ben Simmons
(Philadelphia 76ers) |
5,496,920 | $21,988 |
| 19 | J.R. Smith | 5,282,456 | $21,130 |
| 20 | Kyle Kuzma
(Los Angeles Lakers) |
5,144,282 | $20,577 |