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The NBA Instagram Rich List

Viewed by all around the world, the NBA is packed with some of the sport’s most recognizable and iconic athletes. While their contracts may be eye-watering, how do their social…

Generic view of a Spalding NBA basketball dropping into the hoop during the FIBA European Basketball Championship on 25 June 1989 at the Dom Sportova in Zagreb, Yugoslavia. (Photo by Gray Mortimore/Getty Images) *** Local Caption ***

Viewed by all around the world, the NBA is packed with some of the sport’s most recognizable and iconic athletes. While their contracts may be eye-watering, how do their social media profiles match up?

Exploring each player’s Instagram activity, a new report by Bookies.com has managed to uncover the top 20 performers. Attributing a score to each of their number of followers, engagement rate, and the media valuation of the worth of each post, Bookies.com reveals basketball's biggest social earners.

A new report has revealed which of our favorite NBA stars are balling most off the court. Taking the crown is the king of the court, Lebron James, who could be charging upwards of $342,790 per Instagram post. Steph Curry, Russell Westbrook, and Kyrie Irving sit high up on the list, all making over $50,000 per post. I wish I had that kind of clout.

Here is the top 20 NBA Instagram rich list:

RankPlayer (Top 20)FollowersCost Per Post
1Lebron James

(Los Angeles Lakers)

85,660,232$342,640
2Steph Curry

(Golden State Warriors)

34,144,886$136,579
3Russell Westbrook

(Washington Wizards)

16,485,319$65,941
4Kyrie Irving

(Brooklyn Nets)

14,638,627$58,554
5Kevin Durant

(Brooklyn Nets)

11,892,606$47,570
6James Harden

(Brooklyn Nets)

11,509,836$46,039
7Chris Paul

(Phoenix Suns)

10,194,555$40,778
8Lonzo Ball

(New Orleans Pelicans)

9,723,515$38,894
9Giannis Antetokounmpo

(Milwaukee Bucks)

8,959,045$35,836
10Damian Lillard

(Portland Trail Blazers)

8,912,609$35,650
11Paul George

(Los Angeles Clippers)

8,907,862$35,631
12Klay Thompson

(Golden State Warriors)

8,876,072$35,504
13Carmelo Anthony

(Portland Trail Blazers)

7,439,862$29,759
14Anthony Davis

(Los Angeles Lakers)

6,891,164$27,565
15Lamelo Ball

(Charlotte Hornets)

6,818,178$27,273
16Jimmy Butler

(Miami Heat)

6,133,991$24,536
17Luka Doncic

(Dallas Maverick)

5,715,319$22,861
18Ben Simmons

(Philadelphia 76ers)

5,496,920$21,988
19J.R. Smith5,282,456$21,130
20Kyle Kuzma

(Los Angeles Lakers)

5,144,282$20,577
Alexis Zarycki is your average girl with the hopes of leaving an everlasting impact on the world. Follow her on Instagram @official_lexpaige