Barbie is going green to help save the planet. Mattel is working to be eco-friendly and has just announced a new doll line, Barbie Loves the Ocean, the first collection made from recycled ocean-bound plastic. It features three dolls with bodies made from 90% recycled ocean-bound plastic parts and a Beach Shack playset that’s made from over 90% recycled plastic.
The new Barbie line supports the toy company’s goal of having 100% recycled, recyclable or bio-based plastic materials on all products and packaging by 2030. Mattel is also promoting sustainability through its The Future of Pink is Green brand campaign, which focuses on educating kids on “the importance of sustainability in an easily digestible way.”
A new Barbie Vlogger episode, “Barbie Shares How We Can All Protect the Planet” on Barbie’s YouTube series will also teach young fans how to take care of Earth. And Mattel is launching a limited-edition line of 4ocean x Barbie bracelets, which are all made with post-consumer recycled materials and hand-made by artisans in Bali. With each pink bracelet sold, 4ocean vows to remove one pound of trash from oceans, rivers and coastlines.