There is a reason why North Carolina is the fastest-growing state, and Apple sees the potential. It was announced that Apple is going to spend $1 billion to open a 3,000 employee campus in Wake County.
The campus will be geared towards software engineering and machine learning. The campus is a sign of Apple’s continued expansion beyond its headquarters in Cupertino, California, where most of its engineering has been based.
Apple’s expansion will be located in what they call North Carolina’s “Research Triangle area”, which gets its name from nearby North Carolina State University, Duke University, and the University of North Carolina. I think that what really brought the campus to North Carolina was because Apple CEO Tim Cook and COO Jeff Williams have MBAs from Duke.