Low on beauty products and want to find the latest trends? Walmart and TikTok are teaming up to help. The retailer is hosting a live one-hour shopping event on TikTok on Thursday (March 11th) at 9pm ET where viewers can shop live for skincare products, makeup and hair products.
The “Spring Shop-Along: Beauty Edition” is a one-hour event where popular TikTokers promote their favorite Walmart beauty finds through skincare, makeup and hair tutorials. While it’s live, viewers will be able to tap on a product pin to add items to their carts and check out right then or after the event. Fans can buy from brands including NYX, Maybelline, Bliss and Marc Jacobs fragrances.
This isn’t Walmart’s first shoppable livestream event with TikTok, that happened back in December and it boosted their TikTok audience by 25%, so they’re banking on that success again. “We will continue to bring more shopping experiences to TikTok in the coming months by partnering with creators to highlight different products via different formats,” explains William White, Walmart U.S.’s Chief Marketing Officer.