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SAN FRANCISCO, CA - JANUARY 03: Jars of Skippy peanut butter are displayed on a shelf at Cal Mart grocery store on January 3, 2013 in San Francisco, California. Hormel, the maker of Spam, announced that it will purchase the Skippy peanut butter brand from Unilever for $700 million in cash. (Photo by Justin Sullivan/Getty Images)

If you really want to get to know someone, you shouldn’t be asking them for their sign. You should be asking them what kind of peanut butter they’re into. Researchers have found there is quite the difference between the folks that like creamy and the ones that go crunchy.


  • Crunchy Lovers. People that like their peanut butter to bite back are more likely to be optimistic, extroverted, and night owls.
  • Creamy Fans. People that like smooth peanut butter tend to be early birds, introverted, and are more likely to say they got teased for this PB preference growing up.


While people may never disagree on how gritty their nut spread should be, it does appear we’re in agreement that preference is important. Nearly half of the study said it would be a deal-breaker to find out their new boo is on the other side of the peanut butter debate. Because what are you going to do? Buy two jars? That’s crazy!

  • Another place the creamy vs crunchy fans are united is the ‘J’ in a PB&J. Both sides of the jar preferred grape jelly over strawberry.


Read the full study here!