After being off the air for 17 years, the Source Awards is coming back. For anyone who doesn’t remember, the Source Awards ran from 1994 to 2004, and it was the prominent awards show that celebrated the hip-hop community.
Prince’s longtime manager and lawyer, L. Londell McMillan, is behind the event’s return. He told Page Six, “Hip-hop needs its premiere awards show back. After every awards show, our social media at The Source explodes … so back by popular demand.” McMillan bought the magazine in 2008.
Even better, they will also be launching a Source streaming channel. The outlet states that it will be “dubbed the Netflix of hip-hop.”
According to a source, this has been in the works for a long time. The source said, “It’s finally black-owned for the first time. He has quietly been bringing it back from financial disrepair and catapulting it into the digital age, tripling its reach and cleaning up its act.”