The beauty industry is a multi-billion dollar industry. With social media, brands have reached even bigger heights too, but the harsh reality it that a lot of brands still have questionable practices when it comes to making their products.
In 2021, the largest beauty brand in the world, L’Oreal, has decided to change one of their more outdated practices; they will no longer use animal hairs in any of their brushes.
With so many small brands more available now because of the internet, people are able to make their own decisions about what kinds of companies they want to buy from, and with the largest beauty company in the world making a statement like this, it’s pretty cool. Think about it, we buy organic foods, and vegan options at the grocery store, so why not in our cosmetics too?
In the past few years, I have made an effort to only buy my makeup from cruelty free (and mostly vegan) brands. Beauty brands have the resources, and technology these days to make beauty products of high quality without harming any animals, so why not do our part, and support those brands who are doing the right thing?
It should be noted though that PETA does not deem L’Oreal as a vegan brand. The company stopped testing on animals in 1989 in America but they do sell their products in China, which requires animal testing by law.