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2020 has been a rough year; we can all agree on that. But with the holiday season upon us, I finally am able to have something to look forward to and find some cheer in. Apparently some states were not feeling so festive this year however. just released a study that ranks which states have the most, and the least festive spirit in 2020. The way the study was measured was based on the following things; google searches for Christmas movies and gingerbread houses, online shopping for wrapping paper, Christmas cards, Christmas ornaments, and “Elf on a Shelf”, Christmas music streams, charitable giving in the last documented tax year, as defined by the IRS and tweets about Christmas. 

Last year, North Carolina was one of the top 3 states when it came to Christmas spirit, but how did we do in 2020?


States with the MOST Holiday Spirit

  1. North Carolina
  2. South Carolina
  3. Nebraska
  4. Idaho
  5. Tennessee
  6. Utah
  7. Wisconsin
  8. North Dakota
  9. Connecticut
  10. Massachusetts


States with the LEST Holiday Spirit


  1. Hawaii
  2. Alaska
  3. Montana
  4. Florida
  5. Delaware
  6. New Mexico
  7. Colorado
  8. Nevada
  9. New Jersey
  10. Texas


Some interesting finds from the study…

  • Utah, Idaho, and Winsconsin are all tied with the most holiday cheer.
  • Arkansans is the most charitable state; already contributing 3.44% of their total adjusted income to charities.
  • Vermont is again the state with the highest number of Christmas tree farms per capita.
  • West Virginia is the least charitable state where residents donated 0.72% of their total adjusted income to charities.