I am the kind of person who LOVES to know the end of the story before I watch or read something. So this absolutely applies to me!
You might hate that movies give away so much during trailers nowadays, but you know who doesn’t mind it? Movie studios. Why? Because according to a new study, the more spoilers we see, the better a movie tends to do at the box office.
While some films go through great lengths to keep any detail of their story a secret, it appears they’re simply wasting their time. According to research from the University of Houston, audiences are so busy with their lives, they tend to read the spoilers ahead of time in reviews, and then go see the movie anyway.
What’s more important than the story being a secret is that the story is actually really good. Researchers theorize their study shows that moviegoers really just want to know what they’re getting themselves into, and not so much to be surprised or amazed. Basically, if something has a 100% on Rotten Tomatoes, regardless if their friends have told them all the secrets, or if someone on Reddit spoiled the pivotal scene, people are going to pay to see that film.