Beyonce has teamed up with Peloton for their Artist Series. The exercise equipment company announced the news, saying, “It’s showtime, Peloton. The @Beyonce Artist Series has arrived. Get ready to ride, run, lift, flow, sing, love and celebrate the power of music all week long. Check out the live schedule to elevate your next sweat—Beyoncé style.”
It’s showtime, Peloton. The @Beyonce Artist Series has arrived. Get ready to ride, run, lift, flow, sing, love and celebrate the power of music all week long. Check out the live schedule to elevate your next sweat—Beyoncé style. pic.twitter.com/TZp51AwLbK
— Peloton (@onepeloton) November 10, 2020
According to the New York Post, the Homecoming-themed workouts will honor historically black colleges and universities.
The outlet states, “The cycling, running, strength, bootcamp, yoga and meditation classes will be a tribute to the annual homecoming celebrations at the schools known as HBCUs, which also inspired Beyonce’s 2019 live album and documentary.”
In a statement about the collaboration, Beyonce said, “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.”
Peloton also plans to give students at 10 HBCUs free two-year digital memberships during the month of November.